by ADAM WILLIAMS and MOLLY STEVENS, Uber
Driver-partners in the queue for ride requests at SeaTac are interviewed by members of Uber’s brand experience and design teams as part of an ethnographic field survey, November 2017. Photo by Adam Williams.
Uber is a technology company rooted in the physical and social geographies of mobility systems. Of course, millions of people around the world have discovered that Uber’s product is much more than a mobile app—it is also a world experience. For example:
getting picked up at the airport moments after emerging from a terminal in a foreign country
driving around a city, picking up people you’re meeting for the first time
trying food from a new restaurant that you discovered through Uber Eats
Space, place, and landscape are central to the physical experience of sharing a ride from pickup location to destination. For example, consider how a shared ride across town also constitutes a social space. For many people, this is a space for conversations that broaden our connections...
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