ALEX HUGHES

Contributed Articles

Quant & Qual on Common Ground: Collaboration among Researchers of All Stripes

An EPIC Talk with ALEX HUGHES (UC Berkeley), JENNY LO (Uber) & WILL MONGE (Good Research) Overview Qual and quant are so divided these days—by academic discipline, language, communities of practice, job titles. In many organizations, there’s also a hierarchy based on misconceptions about research and the kind of evidence that’s suitable to “act on.” But EPIC people are leading the charge to bridge these divides, and this EPIC Talk advances that agenda. In an interactive session, Alex Hughes, Jenny Lo, and Will Monge share core concerns shared by all researchers, arguing that this common ground establishes a basis for closer collaboration among researchers of all stripes. In breakouts and group discussions, we discuss the constraints we experience as qualitative and mixed methods researchers; vocabulary for communicating the value of ethnographic work to quantitative colleagues; and strategies for more fully and effectively integrating ethnographic work into research and business cycles. Presenters Alex Hughes...