DONNA LANCLOS, Anodyne Anthropology LLC
AUTUMN SANDERS FOSTER, Founder, Quire Consulting
AMBER HAMPTON GREENE, Experience Research & Service Design, Cityblock Health
JORDAN KRAEMER, Research Associate, Implosion Labs, LLC
RUCHIKA MUCHHALA, Consultant/Filmmaker, Third Kulture Media
Ethnographers take pride in representing people’s voices with fidelity, empathy, and deep contextual understanding. But our work can end up reinforcing a distinction between people who “have experience” that we study for insights and people who “have expertise” to use, shape, and monetize that experience. We’ll tackle a range of core questions:
As organizations increasingly value representations of “user” or “customer” experience, what responsibilities come with this role? To what extent are we confronting the ways that the anthropologist on the project gets used to distancing people from their own expertise about their everyday lives? When we present our research and recommendations to clients...