Contributed Articles

Tutorial: Calibrating Ethnofutures

J.A. ENGLISH-LUECK San Jose State University ROD FALCON Institute for the Future ANDREW MARLEY San Jose State University Overview This tutorial introduces Ethnofutures to ethnographers who want to integrate forecasting methods and tools into their current professional practices. The goal is to translate ethnographic material into imaginative, but grounded, scenarios of their future users, services, and products. Practitioners, such as designers and business strategists, must imagine futures based on existing signals of change. Those signals can come from the activities of individuals, the organizations in which they work, as well as the larger social events around them. The forces fomenting change can be highly localized, such as a specific municipal policy on gig workers or also be global in scope, pointing to the role of gig work as a facet of contemporary transnational capitalism. Moreover, the future itself is scalable: Organizations toggle between data-rich forecasts that extend less than a year, to more speculative...