Empathy Download PDF
PechaKucha—Our anthropology trained colleague was new to Design Thinking and prototyping before joining us. As she’s explored this new activity with us we’ve come to see the alignment between prototyping and other anthropological methods or principles. We’ve also noticed understanding prototyping from this social perspective has made us better designers. Just as it has allowed my colleague to conceptualise her own prototyping practice and come ‘play with us’. Let’s talk about some of the ways we see this being the case.
Bryony Wilson A Graduate from the University of Otago design programme in 2013. Bryony has been working at Empathy, a Business Design Company based in Wellington New Zealand for the last two years. She has a strong aptitude for product concept creation and prototyping.
2016 Ethnographic Praxis in Industry Conference Proceedings, p. 547, ISSN 1559-8918,