This tutorial will give you a framework for understanding the important role of analysis in human-centered design and teach 4 key methods for practicing analysis. The framework proposes a model for selecting and utilizing specific methods that are either top-down or bottom-up, and are practiced in groups or by individuals—but it also stresses importance of creativity, as no linear process will always guarantee meaningful insights.
The framework is also a mechanism to help stakeholders understand the outputs from analysis, and enable them to evaluate findings as part of the big picture, rather than just ingesting “the answer.” The ambiguity that accompanies analysis and synthesis can be concerning to extended team members and stakeholders. Engaged stakeholders often want early insights from the field, even hours after an interview concludes. The framework offered in this tutorial will: 1) help stakeholders understand the iterative nature of...