CHLOE EVANS

Contributed Articles

On Being Well in a Time of Hell

MIRA SHAH Spotify CHLOE EVANS Spotify CAMIE STEINHOFF Spotify PechaKucha Presentation—For the past year, people around the world have adjusted quickly to unforeseen constraints presented by the COVID-19 pandemic. Upheaval during the pandemic has resulted in a deep sense of grief leaving people in an unpredictable cycle of losing control and attempting to regain it. But, guess what? Researchers also have been experiencing the highs and lows of the pandemic and haven’t been immune to the fulcrum of loss and unexpected buoyancy. In sensing the importance of the moment, a group of researchers came together to learn how people around the world were adjusting and coping, and to anticipate how adaptations in contexts, habits, and tools may lead to enduring changes in everyday life. On Being Well in a Time of Hell is a bricolage from Brazil, Indonesia, and the United States told through diary entries, photos, and drawings that bounce from despair to moments of unexpected connection, creativity, and sometimes, believe it or...

Ethnographic Research in Remote Spaces: Overcoming Practical Obstacles and Embracing Change

by CHLOE EVANS, Spotify As an ethnographer and user researcher in industry a lot of my work depends on speaking to people face to face, understanding how they live their lives on their own terms and in their own spaces. Since the onset of Covid-19 both academic and industry researchers alike have been recalibrating how they conduct research in non-physical spaces by relying on remote tools and technology. Conducting research in a non-physical space has unexpected benefits as well as some challenges. The Importance of "Being There" The time corporate ethnographers have in the field is incredibly valuable; compared to academic ethnographers, we are able to spend far less time with people. Being in the same space is vital for us to understand how people use products and services for the companies we work for. For example, in a past role, I would have not understood the intricacies of how people experience pet store spaces in the US if I had not physically traveled there, spoken with dog owners, and followed them around the stores. Likewise,...