by ELEANOR BARTOSH and CHRIS HAMMOND, IBM
IBM is big. We have around 350,000 employees including 20,000 design and user experience professionals, and only a fraction of them are experienced design researchers. Many of you reading this also work in or with large enterprise organizations and, as you know, at that scale it can be easy to get lost. At times, you might feel your research is undervalued and that you, as a researcher, are marginalized. We've been there, too, so we've identified some strategies that help to both address these issues and grow understanding at scale.
Crucially, we believe that the whole cross-functional team, not just the researcher, bares equal responsibility for advancing an understanding of the people the organization serves—more colloquially users, customers, constituents, and communities.
At this point, you may be thinking, "But wait...I'm not sure I trust my peers to not ask leading questions. I'm not sure they'll pick the right methods, identify the right participants, or analyze the data without...
EPIC2017 Platinum Panel
Moderated by: CHRIS HAMMOND (IBM)
Panelists: MARK BURRELL (IBM), MELISSA CEFKIN (Nissan Research Center), CHRISTIAN MADSBJERG (ReD Associates) & DAWN NAFUS (Intel)
Increasingly, experiences are being created that incorporate augmented intelligence, promising to make us smarter, more efficient, and more effective. Doctors can recommend more comprehensive personalized treatment plans, teachers can provide lesson plans tailored to individual students, and farmers can vary crop irrigation and fertilization cycles in response to predicted weather patterns. Human capabilities (some might say intelligence) are being augmented, aided by machine learning algorithms that interpret and find meaning in vast quantities of both structured and unstructured data.
This panel addresses challenges of doing design research in a cognitive world where predictive analytics, conversational interfaces, and augmented intelligence are core aspects of the technology solutions being designed. What skills...
by CHRIS HAMMOND and JESYKA PALMER, IBM Design Research
As consultants we practiced the basics of design thinking and user centered design for years with a range of organizations. However, upon joining IBM and learning to apply the IBM Design Thinking mindset, we both realized this way of working differed from our past experiences. This difference is largely expressed by the addition of “the Keys” or IBM’s way to scale design within a large, geographically disparate organization.
As researchers and strategists, the most resonate Key is Sponsor Users. A real challenge for enterprise and healthcare programs is access to users and their environment—rarely can you approach a hospital and ask if you can walk into an operating room with cameras and notepads in hand. In the healthcare space, we overcame the challenge by creating partnerships with clinicians and hospitals. These relationships brought clinicians onto our teams and closed the expertise gap. Clinicians shared with us a day in their lives and showed us their struggles...