STOKES JONES, CHRISTINE Z. MILLER and BIJAN DHANANI
This paper explains how STAND Chattanooga became the world’s largest community visioning process in 2009. Behind its public success, the authors relate the underlying ‘research story’ of how 26,263 viewpoints were achieved by changing course in midstream and adopting more ethnographic methods of survey collection. For an EPIC audience, we analyze STAND’s ultimately successful outcomes as a case of following the logic of ‘social fields’ (however unintentionally). The paper furthermore argues that STAND is a paradigm example of the way ethnographic principles can be deployed at various scales to accomplish goals (such as community renewal) outside the reach of most ‘Big Data’ analytics....
CHRISTINE Z. MILLER and STOKES JONES
The theme Evolution/Revolution invites us to consider how historiographical frames are imposed on human events, and to reflect on the capacity of ethnography to both subvert and ratify dominant interpretations. We draw on ethnographic research conducted at a former mill town in the Appalachian foothills which was widely credited with surviving because it ‘reinvented itself’ after the textile era. The result was a homegrown ‘industry cluster’ where a manufacturing system for a certain product category “is organized around the region and its professional and technical networks rather than around the individual firm” (Saxenian, 1994; Porter, 1998). We found ‘innovation’ itself has an ideology that biases potential recipients leading them to expect epochal breaks with the past to be the only successful strategy and suggest how departing from ‘the tyranny of the epochal’ (du Gay, 2003) with its demands for bold programs of ‘Renewal’ or ‘Modernization’ can lead to...
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