DANIELA CUARON

Contributed Articles

<Place Label Here> Our Use of Labels at Work

DANIELA CUARON Empathy NIK JARVIE-WALDROM Empathy PechaKucha Presentation—A label can be accurate and inadequate at the same time. A fish is a fish, but it's also a sea-dwelling, scale-covered, egg-laying, underwater-breathing creature. Many of us believe in the power of words to change the way we think about something. But are we always aware of how the labels we use influence our perspective? We're on a mission to better understand how, when, and why people use labels at work. We come across labels in project briefs, some emerge during fieldwork, and then there are labels we use to define what we do. We use them to communicate and refocus, but they also restrict our thinking. Through participation, observation and conversation, we've reflected on how labels can help us and hold us back. Daniela Cuaron is Empathy's research and strategy lead. She applies anthropological research with purpose to create meaningful strategies. Dani's work sees her striving to understand and address people's unmet needs. dani@empathydesign.com Nik...

How ‘Doing Ethnography’ Fostered Collaboration in Two Organizations

DANIELA CUARON Empathy Case Study—This case study discusses the role ethnography played in fostering collaboration across two organizations during a research project. It explores how the opportunity for collaboration emerged, why it was seized upon, and what it meant for the project. The case study looks at the project challenges and mishaps and clarifies why in spite of this it is believed to be successful. It analyses the impact on people's perceptions of the project outcome and what this meant for our client. Keywords: organizational culture, agency collaboration, design research, government...

Enabling Ethnography in Small Budget Economies

DANIELA CUARON Empathy EMMA SAUNDERS Empathy MATTHEW ELLINGSEN Empathy This paper discusses a collaborative research model, referred to as ‘The Art of Empathy’. This is a model developed to integrate ethnographic practices in small budget economies. The paper aims to contribute to the variety of working approaches to ethnography in business, exploring the work to be done in straddling the delicate balance between growing and enabling ethnographic thinking without contributing to it’s de-enrichment and commoditization. Key words: client collaboration, capability building, and design research....