Contributed Articles

Anticipating the Arrival of a Clean-Sensitive Driving Future

ANNICKA CAMPBELL-DOLLAGHAN Rightpoint DR. OMER TSIMHONI General Motors EDWARD GUNDLACH General Motors CAMILLE SHARROW-BLAUM Rightpoint ASHLYNN DENNY Rightpoint A leading automaker needed to safely study the impact of the COVID-19 pandemic upon driver and passenger experience to effectively prioritize future in-vehicle features related to cleanliness. In this case study, we'll share our approach and retrospective learnings on how to understand, contextualize, and anticipate the impact of major societal shifts as they happen. Article citation: 2021 EPIC Proceedings pp 75–90, ISSN 1559-8918, https://www.epicpeople.org/epic Keywords: Remote Methods, Diary Study, Automotive, COVID-19...