J. PAUL NEELEY
Neeley Worldwide & Royal College of Art
Extrapolation Factory & Parsons School of Design Download PDF
In our world where emerging technologies are increasingly a source of significant disruption in people’s lives, methods from Speculative & Critical Design (SCD) practice are finding their way into the designer’s and researcher’s toolkit as powerful ways to create new kinds of meaning and perspective that create new organizational value. These practices design future products and services not in a predictive way, but as a way to prototype and understand the social, cultural, and ethical implications of emerging technologies. These practices generally decouple design from short-term company product and market needs and visions, and engage in new conversations about alternative futures as a way to better understand and navigate future complexity.
SCD often works to design for the messy and complex people that we are rather than the perfect consumers...