ERIN LEEDY and THEO DOWNES-LE GUIN
Introduction: Why Combining Contextual Inquiry with Other Methods Maximizes Insights into Social Transitions
Transitioning from “single” to “married” is a rite of passage for male adults worldwide. This transition often takes the recognized form of a marital engagement. The most prominent symbol of such an engagement in the U.S. is a diamond engagement ring, proffered to the woman as a symbol of the future union. Decisions related to selecting, purchasing, and presenting an engagement ring are momentous and personal—often completely foreign to the man prior to deciding to embark on the engagement journey. The path to engagement and marriage is clearly a personal transition, but is also linked to larger community and societal expectations as well as historical norms and traditions.
Companies involved in ring selection and sales, particularly those involved in on-line ring commerce, would benefit greatly from gaining insight into this transition experienced by potential customers. Specifically,...
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