Contributed Articles

Ethnography for Equity: Using the Ethnographic Lens to Improve Outcomes for Everyone

by FATIMAH RICHMOND (Google) & SAM LADNER Why did Donald Trump get elected? Because of the rage of the “working class”? Why did Brexit happen? Because “working class” Britons were angry at getting left behind? We find these explanations troubling because they whitewash events. We convened the Salon Ethnography and Equality at EPIC2017 to discuss how our community can avoid doing exactly this kind of whitewashing as we work with our clients and stakeholders. We used an ethnographic lens to understand the systems that structure inequalities in our societies and organizations. To continue the conversation about this critical topic beyond the event in Montréal, this blog post describes the Salon’s main talking points and some practical solutions (one involving an actual toilet; more on that in a moment). We explicitly told the 35 people gathered for our Salon that the discussion was to be safe. By that, we meant that there would be specific order for when a participant may speak, and that before sharing anything about...