Tutorial: Spatial Ethnography – A Place-Based Approach to Research
Learn frameworks and techniques to understand how people engage with their physical and material environments and illuminate opportunities for innovation. Instructors: GEMMA JOHN, Founder & Director, Human City / University College London) & SOPHIE GOODMAN, Director of Research, SEC Newgate Overview This video has been edited to protect the privacy of participants in the live tutorial. Understanding how people use and engage with their physical surroundings adds depth and dimension to your ethnographic analysis, enabling you to design better products and services. This tutorial introduces you to new tools and frameworks that not only allow you to record how well a space performs from the perspective of the people who use it, but also provide insight into people’s preferences, habits and social contexts, leading to more impactful solutions for a resilient future. We’ll explore new techniques of participant observation by zooming in on patterns of use, pinch points, line of sight and material language,...
Scaling Futures: Foresight that Delivers Meaning and Value
RICH RADKA, Chair Fuse Foresight WENDY CHAMBERLIN BOMA Project GEMMA JOHN Human City RAMESH LOGANATHAN IIIT Hyderabad This panel explores the specific reasons organizations generate ideas about the future, the methods they choose, how they act on foresight, and consequences for both business and society. Panelists address the theme of scale in various dimensions, such as how to appropriately scale our imaginings, scaling to multiple time horizons, scaling breadth vs. depth of focus, and thinking of scale in terms of organizational value creation. Panelists Rich Radka has 20+ years of providing deep human insights to corporate, scale-up and public sector clients in the arenas of innovation, customer experience, strategy and forecasting. He brings inspired design thinking, and a practical human-centred approach to co-create solutions that involve customers, employees, partners and other stakeholders.Wendy Chamberlin serves as the Global Program Director for the BOMA Project, a livelihood development...