GENEVIEVE GAMBILL

Contributed Articles

Eyes on Tomorrow: How Pathfinders Help Facebook See beyond the Horizon to Build Responsible Products

An EPIC2021 Sponsored Panel by Facebook Moderator: JAY HASBROUCK, Facebook Panelists: SANYA ATTARI, Facebook Reality Labs; GENEVIEVE CONLEY GAMBILL, Facebook; JAMIE KIMMEL, Instagram Pathfinders, foresight strategists, and responsible innovation researchers help Facebook understand how cultures and communities evolve so our teams can create products that meet future needs. They think beyond the current moment to provide insight that minimizes potential risk to people, societies, and environments and help build toward promising opportunities. Although these researchers come from different backgrounds, they all share characteristics that are quite familiar to ethnographers: a propensity to think holistically, an appreciation of evolutionary patterns, and the ability to situate insights within large, complex systems across time horizons. Attendees will learn how pathfinders, foresight strategists, and responsible innovation researchers apply these qualities to their work at Facebook, as well as how attendees might apply...