Contributed Articles

On Models

HUGH DUBBERLY Download PDF Wow, I couldn’t be more honored. I’m really, really glad to be here. I want to thank Rick for that very flattering introduction. I’d also like to thank Maria, Luis, and Rick for inviting me here. I want to talk about why I believe models are crucial in designing and in research. I want to begin with three embarrassing admissions. First: Design is stuck. And by that, I mean we don’t know how to make progress as designers. As an example of that I want talk about the AIGA National conference in Boston. The first conference was in 1985. AIGA is the American Institute of Graphic Arts. It’s the main professional organization for graphic designers. Wonderful conference. Milton Glazer came and spoke. Brilliant graphic designer; gave a wonderful talk; showed some really great work. Nicholas Negroponte was also invited, and he came and talked about the work of the Architecture Machine Group and the just forming Media Lab.Twenty years later, the AIGA national conference was in Boston again, and Milton...