ALICIA DUDEK, Chair
Georgia Institute of Technology
SUSAN MOYLAN COOMBS
We invented our world at human height, with us in the middle. Much of our work is designed even more narrowly, with a particular kind of human at the middle. What happens when we go beyond the limited “user-centric” or “human-centric” scales? What does it look like, feel like, move like when humans are not in the middle of the system?
Alicia Dudek is an experienced design ethnographer and futurist. Her work brings the customer’s point of view and human voice to any group’s innovations and decisions. The work she does with teams brings empathy into the organisation to help inform, inspire, and initiate innovation. Central to her ability as a change agent is a capability to illuminate absences of customer understanding and to build powerful projects to rally teams and decision makers around their client’s needs. She is the founder of Mycoreality,...
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