Contributed Articles

The Future of Business in a Post-COVID Landscape

Moderator: MARC LAFLEUR, ZS Associates Panelists: JACQUES BARCIA, Institute for the Future; JORGE CAMACHO, Institute for the Future / Diagonal; JENNIFER LEE FUQUA, Ogilvy; DEVON POWERS, Temple University Events of the 18 months have upended questions of the future and, for business, cast a new light on how it might better contemplate and plan for uncertainties. COVID has also opened up a new sense of potential when it comes to re-inventing or designing better or new futures for ourselves, providing a sense of agency and fluidity that had, until recently, seemed less tangible. This panel will engage in this dialogue with the future, particularly as it relates to the future of business and the ways in which business could contemplate, confront and shape the future. Panelists Marc LaFleur believes that at the heart of every business challenge lies a question of human experience. While he has practiced in many industries, Marc has spent much of his career working in the fields of health and life sciences. There, Marc...