by CHRIS HAMMOND and JESYKA PALMER, IBM Design Research
As consultants we practiced the basics of design thinking and user centered design for years with a range of organizations. However, upon joining IBM and learning to apply the IBM Design Thinking mindset, we both realized this way of working differed from our past experiences. This difference is largely expressed by the addition of “the Keys” or IBM’s way to scale design within a large, geographically disparate organization.
As researchers and strategists, the most resonate Key is Sponsor Users. A real challenge for enterprise and healthcare programs is access to users and their environment—rarely can you approach a hospital and ask if you can walk into an operating room with cameras and notepads in hand. In the healthcare space, we overcame the challenge by creating partnerships with clinicians and hospitals. These relationships brought clinicians onto our teams and closed the expertise gap. Clinicians shared with us a day in their lives and showed us their struggles...
We've worked hard to eliminate cookies that don't serve you and our nonprofit community. By clicking "Accept" you consent to our use of all cookies. To manage analytics and social cookies, click "Settings."
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
These cookies are used by social media links that you can use to share our content easily. If you use these links on our site, data will be exchanged with the platform on which you’re sharing (e.g., Twitter, LinkedIn)