JOHANNES SUIKKANEN

Contributed Articles

Tutorial: Human Sciences and Value Creation—Building Transformative Value Propositions

JOHANNES SUIKKANEN Gemic Overview Where do I find new sources of value in a heavily competed industry? How can I build more compelling value propositions with transformative potential? Integration of the human sciences into corporate business development practices enables discovery of new sources of value. Unlike traditional business practices, the human sciences situate emergence of meaningful value in a wider societal context by fostering deeper inquiry into history, human patterns and social systems that frame consumption. In this tutorial, participants will gain proficiency in exploring and identifying new business opportunities and delivering meaningful value propositions through studying the social, cultural and habitual aspects of human life. This tutorial demonstrates the merits of centering various aspects of humanities and social science at the core of corporate innovation and renewal efforts. The tutorial consists of a lecture and an interactive session in which participants will learn through case studies...

Ethnography & Strategy: An ‘Open Letter’ from the EPIC2015 Salon

by JOHANNES SUIKKANEN, Gemic & TOM HOY, Stripe Partners A wonderful, diverse group actively participated in the Ethnography & Strategy Salon at EPIC2015 in São Paulo, and we’d like to share some of that experience with you. The Brazil group took the discussion into unexpected territories (just as we hoped) and now we call on you, the extended EPIC community, to take it further. Although diverse, we are all confronting many of the same tensions regarding how we use ethnography to drive strategy. In this sense, listening to parallel stories was useful for learning, but also reassuring (on a personal level) to hear how such challenges are widely shared. There is great value in addressing them together. By offering a summary of main themes and provoking questions from this salon, we invite you to extend our thinking. Many of Us Are Becoming Empathetic ‘Experience Stagers’ We started the salon with Tom’s story about a project in which he took the client to the field to experience firsthand what “real people” experience....