Contributed Articles

Reimagining Possibilities for Ethnographic Practice: Rita Denny, A Profile

EPIC Profiles Series by JOSEF WIELAND, University of California – Irvine As the Program Chair for EPIC2017, Rita Denny is not shy about what we can learn when we come together as a diverse professional community of social researchers and designers and marketers: "First, that there is a world of possibility. People are doing really interesting things of which you had no idea.” There is tremendous value in breaking down silos and connecting an interdisciplinary network of researchers, designers, and scholars. “Second, that someone could reimagine the possibilities of their own work as a result of the EPIC conference. The hope is that the conference really enables people to think differently.” Rita’s work over the years has been defined by encouraging people to contemplate perspectives and potentials that they hadn’t previously considered—an instinct she has foregrounded for EPIC2017. A founding partner of the boutique consultancy Practica Group and co-editor and co-author of award winning books considered foundational...