JOSHUA TAM

Contributed Articles

Agency and AI in Consulting: Pathways to Prioritize Agency-Enhancing Automations

CENGIZ CEMALOGLU ReD Associates JASMINE CHIA Oxford University JOSHUA TAM IBM Amidst the advances of AI and automation, this paper provides a framework for ethnographic methods and insights to enhance human agency at work. Through analyzing data collected from ethnographic immersions in three different consulting firms (a professional services firm, a management consultancy, and a boutique insights agency), human-agent decisions are isolated in case studies and the pathways of unlocking the potential of automation to enhance the agency of individuals rather than constraining it are highlighted. Through drawing a distinction between thinking agency and executional agency present in the work of a consultant, this paper argues that automations that preserve thinking agency while maximizing productivity and accuracy are the solutions that should be adopted. Through vetting workflows sourced from ethnographic immersions with the established criteria, a framework for consultancies – and more broadly businesses – to better...