JULIANA SALDARRIAGA

Contributed Articles

Recalibrating a Patient-Centric Perspective in Healthcare Today

An EPIC Talk with SELENE CAMARGO CORREA and JULIANA SALDARRIAGA, A Piece of Pie Overview Ongoing digital transitions, punctuated by erratic responses to the COVID pandemic, are changing how we approach health care as a service and business. This volatile moment invites the design of original and imaginative solutions: we are transitioning to a new patient-centric era that challenges us to embrace physical distancing and technological-driven schemes. Ethnographic analysis can demonstrate which initiatives are truly relevant for patients and help bring them closer to their physicians. This talk will walk through examples of patients, healthcare organizations, the pharmaceutical industry, and scientific associations teaming up to redefine what patient-centered health care means today and how it can be executed. Presenters will cover the origins and shortcomings of patient-centered health care initiatives (patient advocacy efforts, regulatory measures, and more recently, the role of digitalization). Then they will provide...

The Transformative Power of Singular Stories: Making the Case for Qualitative Evidence in Healthcare Contexts in Colombia

JULIANA CARDONA A Piece of Pie JULIANA SALDARRIAGA A Piece of Pie MARIA FERNANDA ESTUPIÑAN A Piece of Pie PAULA GAMBOA A Piece of Pie Case Study—In this case study we describe how we collaborated with a Colombian healthcare provider company and enabled its decision makers to understand the power of stories and other types of qualitative evidence in healthcare contexts. The stories became a tool for recognizing singularities in a complex, massive system, where individuals were constantly reduced to social security numbers. We describe the qualitative methods implemented, such as in-depth interviews, projective techniques, shadowings and observations, explain the difficulty in explaining the value of our qualitative evidence and mention some of the lessons learned throughout the project. We also discuss the project’s outcomes, such as understanding the difference between user perception and user experience, the impotance of healthcare providers to go beyond healthcare and using stories as input for measuring quality of the service....