KARL MENDONCA

Contributed Articles

Tutorial: Virtual Reality and Ethnographic Research

KARL MENDONCA Amazon Music ADELE RAY Filmmaker; Berkeley City College OverviewWith growing interest across domains and industries in Virtual Reality (VR), this seminar style and hands-on tutorial gives participants essential skills for producing and incorporating virtual reality 360 video into ethnographic research. Participants will: Develop a critical understanding of VR by understanding it within a longer history of visuality and media studies. Learn about different workflows covering capture (cameras, rigs), editing (software) and distribution (viewing platforms) as well as technical elements behind successful VR (frame rates, camera movement, avoiding motion sickness). Review examples of VR based research methodologies such as diary studies, walk-throughs, contextual interviews, etc. Work hands-on with a VR camera to complete a short project based on a theme or set of research questions. This video includes only the presentation portion of the tutorial. Assigned Readings: Remediation...

Radical Insights: Towards a Critical Hermeneutic

KARL MENDONCA University of California Santa Cruz In this paper, I will use an ethnographic research project to develop a set of foundational personas to work through the process of formulating insights that challenged the core epistemological assumptions of our stakeholders. Drawing on a rich body of discourse within postcolonial theory, I will highlight the concept of critical hermeneutics that emphasizes thinking about the conditions under which knowledge is produced over the “facticity” of the research artifacts, shifting the focus from “how objective is the information” to “what assumptions are driving research.” Put simply, critical hermeneutics can be seen as a method that uses reflexivity to explain how meaning is not absolute or empirical, but rather emerges from active interpretation that is informed by context. With this theoretical framework in mind, I will describe the methods used to include our stakeholders in the process of engaging with research data and ultimately derive the epistemological cores of the...