Contributed Articles

The Human Agency Driverless Cars Must Preserve

ELIOT SALANDY BROWN ReD Associates KATY OSBORN ReD Associates In 2016, we set out to understand the future of driverless mobility—and specifically, how a mobility company can build products and services that will optimize the relationships between people and advanced assistive systems in an increasingly automated future. This case study will shed light on how an ethnographic approach inspired by actor-network theory allowed us to look closely at human-system interactions, build a unique perspective on the forms of agency people value most, and understand how mobility companies can harness this understanding to build automated systems that strengthen their relationships with consumers. Drawing from the core tenets of actor-network theory, our research placed an emphasis not on individuals or even broader social ecologies—but rather, shifting networks of relationships between humans, objects, ideas, and processes. We divided our resources between two research tracks: i) human mobility, studying the complex network of relationships...