LOUISE JENSEN

Contributed Articles

What’s Next versus What’s Valuable: Ethnography in a Future-Focused World

Does the intense focus on “what’s next” come at the expense of “what’s valuable”? Why is it considered more important to design for what is changing than what we want to hold on to? An EPIC Summit with LOUISE VANG JENSEN & LEA MøLLER SVENDSEN, IS IT A BIRD May 19, 2022,  8–10:30 am US Pacific Time (5–7:30 pm CEST) Free for EPIC Members OVERVIEW | AGENDA | PRESENTERS | READING & RESOURCES | WHAT TO EXPECT Overview Industries, organizations and governments are hungrily focused on the future—working diligently to predict it and de-risk it, stay relevant and resilient in the face of it, envision and invent and disrupt it. Ethnographers are valuable to these endeavors because we have advanced expertise and finely honed techniques for understanding social and technological change. But ethnographers also challenge prevailing orientations toward the future: Does the intense focus on “what’s next” come at the expense of “what’s valuable”? Why is it considered more important to design...