MARK BERGEN

Contributed Articles

Making the Case for Cases, Part 1: EPIC Case Studies 101

by SIMON ROBERTS (Stripe Partners), GARY GEBHARDT (HEC Montréal) & MARK BERGEN (Carlson School of Management, University of Minnesota), EPIC2016 Program Committee – Case Studies There’s a new format for EPIC2016: Case Studies. This post (and its companion Part 2) explains what we mean by cases, and what we are launching this format to achieve. Case studies in some form are not new to EPIC. Each year many presentations – be they full Papers or PechaKuchas – have taken the shape of loose case studies. But giving Case Studies a space of their own, with their own submission criteria, will lead to stronger case studies we believe. It will also encourage people to think more deeply about the relationship between ethnography and business impact, how EPIC can best fulfill its role in describing & documenting this impact, and how we can share it with audiences beyond the EPIC community. What We Mean by Case Studies Our vision for case studies is a method for teaching others about how ethnographic methods can be used to...

Making the Case for Cases, Part 2: Pathmaking

by SIMON ROBERTS (Stripe Partners), GARY GEBHARDT (HEC Montréal) & MARK BERGEN (Carlson School of Management, University of Minnesota), EPIC2016 Program Committee – Case Studies (This post follows Making the Case for Cases, Part 1) Unlike the research stories shared in the past, making a dedicated space for Case Studies at EPIC signals it’s time for us to evolve cases as a genre. Summarizing last year’s conference, the EPIC Board writes: ...reflecting on the first 10 Years of EPIC, Jeannette Blomberg asked for fewer “just-so stories and more accounts of what is broken and what we can learn from it”—a reminder that while it is nice to celebrate our successes and tell interesting narrative case studies, we only push our practice and knowledge forward by dissecting that which fails and that which we do not understand. (The EPIC2015 Conversation) Indeed, even the best EPIC cases have sometimes come across as straightforward histories of inestimable success. We understand few people come to conferences motivated to...