DAVE RANDALL, RICHARD HARPER and MARK ROUNCEFIELD
What value does ‘ethnography’ have in the design of organizational and technological change? We ask this question in light of the fact that ethnography, whatever it might mean or entail, has been a key component of systems and organization design research for some time and has become—seemingly unproblematically—almost the sine qua non of contemporary practice in Computer Supported Collaborative Work (CSCW), the area in which we have plied our trade. Indeed, one can plausibly claim that CSCW was the first (and conceivably remains the only) interdisciplinary perspective in which some version of fieldwork, namely of an ethnographic kind, has become the default mechanism for intervening in design.
On the face of it, however, the dominance of ‘ethnography’ as this default fieldwork approach in CSCW sits rather uneasily beside the contested nature of ethnography, and particularly the examination of the reflexive relationship between fieldworker, subject and field,...
CONNOR GRAHAM and MARK ROUNCEFIELD
This paper explores links between ethnographic approaches, technology design and use and values and beliefs. We document recent empirical work on the use of photographs amongst Chinese families; pointing to some differences with previous empirical studies from predominantly Western cultures and tentatively linking Chinese photo work to rather broader cultural values that may develop some ‘sensitivities’ for design. For some time ethnography has been interested in ‘values’ in methodological approaches and concerns. The notion of ‘values’ is also repeatedly called upon in ethnographic studies of (technology for) the home. In this appeal these studies tellingly echo Peter Winch’s sentiments regarding how, in general, social life can be understood only through a understanding of beliefs. This paper documents and explicates photo work amongst Chinese families, linking the families’ own explanations and comments about these practices to much wider, if particular, sets of social and cultural...