MARTIN ORTLIEB

Contributed Articles

Online Place and Person-Making: Matters of the Heart and Self-Expression

RACHEL JONES and MARTIN ORTLIEB In recent years, there has been a substantial take up in social software, but other than translating the vocabulary and arranging suitable payment facilities, little or no account is taken of cultural sense-making in the global deployment of these systems. We report on two studies of social software, an online dating site and a social network blog. We show that people need ‘places’ because it is only there persons can meaningfully be (re)presented. Further, ‘cultural’ perspectives greatly influence and shape the metaphors and models of communication. In our recommendations, we suggest that multinational participants’ metaphors about ‘place’ should be used as tools-to-think-with rather than be implemented literally, and thereby used to enrich a feature set for global services such as online dating and blogging tools....

Unclear Social Etiquette Online: How Users Experiment (and Struggle) with Interacting across Many Channels and Devices in an Ever-Evolving and Fast-Changing Landscape Of Communication Tools

MARTIN ORTLIEB People care and worry about how online and online/offline interactions should practically happen. They experiment with different tools and different visions of themselves in different situations, be they online or offline or across both. However, they feel there is no established etiquette about how purely online relationships should be conducted, but also how to transform relationships that began ‘online only’ into their social environments that reach beyond the Web. In this paper, I illustrate how user expectations of the desired practical experience conflict with the predominant model, “concentric circles of social distance,” that underlies most tools/services. Through six strategies of user workarounds I show glimpses of models that users do employ as they struggle to find stable ground for moral and ethical behavior as they experiment with interactions online....