MATTHEW ELLINGSEN
Intelligences
Enabling Ethnography in Small Budget Economies
DANIELA CUARON
Empathy
EMMA SAUNDERS
Empathy
MATTHEW ELLINGSEN
Empathy
This paper discusses a collaborative research model, referred to as ‘The Art of Empathy’. This is a model developed to integrate ethnographic practices in small budget economies. The paper aims to contribute to the variety of working approaches to ethnography in business, exploring the work to be done in straddling the delicate balance between growing and enabling ethnographic thinking without contributing to it’s de-enrichment and commoditization. Key words: client collaboration, capability building, and design research....