MATTHEW YAPCHAIAN

Contributed Articles

Human-Centered Data Science: A New Paradigm for Industrial IoT

MATTHEW YAPCHAIAN Uptake Few professions appear more at odds, at least on the surface, than ethnography and data science. The first deals in qualitative “truths,” gleaned by human researchers, based on careful, deep observation of only a small number of human subjects, typically. The latter deals in quantitative “truths,” mined through computer-executed algorithms, based on vast swaths of anonymous data points. To the ethnographer, “truth” involves an understanding of how and why things are truly the way they are. To the data scientist, “truth” is more about designing algorithms that make guesses that are empirically correct a good portion of the time. Data science driven products, like those that Uptake builds, are most powerful and functional when they leverage the core strengths of both data science and ethnographic insights: what we call Human-Centered Data Science. I will argue that data science, including the collection and manipulation of data, is a practice that is in many ways as human-centered and subjective...

Contact Lists and Youth

MATTHEW YAPCHAIAN This paper explores the nature of networked contact lists in an emerging new media ecology as they relate to a population of 10 American pre-teens and teens (9-15). Mobile, gaming, and Web 2.0 services are contributing to a shift in the role of the contact list from a static visualization of a database to an active communication tool and the site of sociality. We draw in material from ethnographic research illustrating contact lists as dynamic sites for social activity, existing across multiple media channels, which evolve in time with an individual user. We then describe how contact list use by American youth (9-15) produces new understandings of accessibility, sociality, and visibility within the scope of personal relationships, mobility, and play in everyday life. We conclude with how we are informing corporate strategy on youth marketing and new product development....