MELEA PRESS

Contributed Articles

Re-imagining Business Models for Greater Social Impact

An EPIC Talk with MELEA PRESS, Adam Smith Business School, University of Glasgow The world is looking for business to step up—now—and address profound social and environmental issues at local and global scales. The essential connections between current business models and climate change, inequality, and many other significant problems is clear, and demand from customers, employees, stakeholders, and communities at large is forceful. But businesses are failing to demonstrate intent and results. Even attempts at innovative, circular, open, collaborative, and sustainable models are not delivering the value they promise. How can we rethink our models and systems so that business can play, and be recognized for playing, an influential role in addressing profound social and environmental issues and restoring public trust? In this talk, Melea Press explores the factors that prevent business from creating positive social and environmental value across ecosystems. She outlines an innovative approach to new business models...

Sustainability Initiatives Succeed with Good Storytelling

by MELEA PRESS, Hanken School of Economics At the recent climate talks in Paris, 195 countries adopted a universal climate deal for the first time ever, key parts of which are legally binding. This is a stunning success and highlights how urgently the world’s nations, backed by their citizens and businesses, are seeking new ways to thrive while also addressing the challenges of climate change. As they strive to reach emissions targets over the next 15 years, organizations will also gradually realize that sustainability is no longer a trendy choice or moral imperative, but a reality in need of focused, persistent attention—and a good roadmap. Organizations must integrate sustainability into every strategic plan and action, yet few know how to turn the global goals of climate change mitigation into the kinds of activities they report to stakeholders. At first, developing a sustainability plan may seem an easy task. There are numerous books and articles about the business case for sustainability, as well as inspirational memoirs,...