MICHAEL WINNICK

Contributed Articles

Ethnography in Agile Contexts: Offering Speed or Spark?

EPIC2017 Platinum Panel Moderated by: MARTHA COTTON (Fjord) Panelists: JULIA KATHERINE HAINES (Google), BRIAN KING (HEC Montréal), MARIE-AGNES PARMENTIER (HEC Montréal), CARRIE YURY (Beyond Curious) & MICHAEL WINNICK (dscout) Overview This panel explores perspectives that emerge from the intersection of ethnography and agile methodologies—from real constraints to exciting possibilities. We seek to better understand what “agile” is and where it comes from and then explore tools and approaches that allow us to be relevant in agile contexts. Is being “agile” just about efficiency and speeding up our processes? Or is it about ongoing efforts that offer the right spark at the right time? Or maybe something in between? In this panel we explore this timely topic that currently—or soon will—affect most members of the EPIC community....