MIN LIESKOVSKY

Contributed Articles

Challenges to Internet Connectivity in the Himalayan Foothills

MIN LIESKOVSKY LUFI PARIS ANDREW FIORE Facebook, Inc. Understanding Internet connectivity in remote regions presents a host of logistical and methodological challenges. As researchers and business professionals, we cannot just assume that these places are simply Unconnected. We must understand the challenges people face in connecting, in what ways they have connectivity, and in what ways they do not. This paper examines research methods and framing to investigate Internet connectivity options for residents of the diverse terrain of the Himalayan foothills....

Function and Change in China: Reviving Mauss’ “Total Social Fact” to Gain Knowledge of Changing Markets

MIN LIESKOVSKY, MORGAN RAMSEY-ELLIOT and CHARLES HILL This paper attempts to revive Mauss’s concept of the total social fact as a method to establish understanding of new markets. Our case study of alcohol in China illuminates the spirit baijiu’s connections to the total social facts of guanxi (social capital) and hierarchy. We outline the distinction between symbols that communicate meaning and total social facts that communicate function. We propose a methodology based on using total social facts as a heuristic device, removed from some of the problematic assumptions of classical functionalism....