Instructor: MOLLY STEVENS, Director of UX Research, Booking.com
Develop a strategy for cultivating a successful research team and growing yourself as a leader.
This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants.
Growing a successful research team within an organization can be overwhelming—you must consider a variety of elements to grow yourself and your team, at the same time that you create value for customers and stakeholders. There are many moving pieces, and often not enough time to consider which elements are essential for that next step. This tutorial will help you navigate where and how to focus your efforts.
We will cover a framework that includes individual people and groups of people (your role, the individuals on your team, the research team as a whole), as well as cross-cutting elements such as the organization, the domain, and the research itself. Topics include:
What are the key attributes and capabilities you...
by ADAM WILLIAMS and MOLLY STEVENS, Uber
Driver-partners in the queue for ride requests at SeaTac are interviewed by members of Uber’s brand experience and design teams as part of an ethnographic field survey, November 2017. Photo by Adam Williams.
Uber is a technology company rooted in the physical and social geographies of mobility systems. Of course, millions of people around the world have discovered that Uber’s product is much more than a mobile app—it is also a world experience. For example:
getting picked up at the airport moments after emerging from a terminal in a foreign country
driving around a city, picking up people you’re meeting for the first time
trying food from a new restaurant that you discovered through Uber Eats
Space, place, and landscape are central to the physical experience of sharing a ride from pickup location to destination. For example, consider how a shared ride across town also constitutes a social space. For many people, this is a space for conversations that broaden our connections...
Are we really connected to the steps and act of recycling and reuse? Is the modern American vision for recycling too clean and removed from the reality of our waste? Images are a series of observations about a single example of community, value-based recycling from Shanghai. The images challenge us to reflect on what we can learn from other approaches....