NEAL PATEL
Perspectives
Creating Ethnography
by NEAL H. PATEL, Google
What is an anthropologist? What does an ethnographer actually do? I used to believe that my own answers to these questions were sufficient. In reality, however, the existential dilemma at the foundation of any institution—academic, professional, or otherwise—is a socially constructed affair. In other words, whether I want to admit it or not, my answers are partially your answers—for that matter, all of our collective answers.
Indeed, the very existence of a mutually shared set of practical assumptions about ethnography is what makes these questions so important. Meanings are contested, negotiated, and (if you believe Berger and Luckmann1) thereby constitutive of the agreed-upon fiction we call “reality.” Most of us might agree that we are, more or less, the biographers of that fiction. We are interested in how it comes into being, what sustains it, what motivates it, and how it responds to challenges. We pluck assumptions from reality and sell them to clients. Together, this activity constitutes...
Intelligences
If These Walls Could Talk: The Mental Life of the Built Environment
NEAL H. PATEL
Renewing Henri Lefebvre’s unfinished and overlooked science of ‘rhythmanalysis,’ I propose physical space becomes meaningful to us to the extent that it provides refuge from the ravages of time—specifically, the intersecting rhythms of everyday life. In other words, we develop affinity with space based upon its restorative function. Conflict between overlapping rhythms is mentally exhausting. There are cognitive costs associated with the work day’s intrusion upon our sleep cycle, or extension into our evening leisure time. I will contend that we love our local bars, coffee shops, and hangouts because they are intermediary spaces, situated between cycles, thereby easing our transition and restoring our mental energy. I conclude with some examples of these dynamics at play in the urban life surrounding two peculiar Polish sausage stands on South Side of Chicago....
Intelligences
For a Ruthless Criticism of Everything Existing: Rebellion Against the Quantitative-Qualitative Divide
NEAL H. PATEL
While research practitioners remain deadlocked in old debates about the incompatibility and validity of qualitative versus quantitative research, streams of real-time data are overwhelming leading companies with individual-level insights at a scale and velocity impossible to achieve with traditional methods. Remaining relevant in the age of analytics no longer depends on the perfection of either methodology, but on the evolution of a creative, inter-disciplinary combination of both qualitative and quantitative approaches.
Nevertheless, until we are done with the past, the past is never truly done with us. This paper establishes a new inter-disciplinary epistemology by tracing the historical development of the current qualitative versus quantitative divide. In so doing, I aim to discredit the assumptions underpinning the current debate, and illustrate how the shared epistemological origins of both statistics and ethnography inform the empirical formulations behind new “hybrid” quantitative-qualitative methods....