RACHEL JONES

Contributed Articles

Online Place and Person-Making: Matters of the Heart and Self-Expression

RACHEL JONES and MARTIN ORTLIEB In recent years, there has been a substantial take up in social software, but other than translating the vocabulary and arranging suitable payment facilities, little or no account is taken of cultural sense-making in the global deployment of these systems. We report on two studies of social software, an online dating site and a social network blog. We show that people need ‘places’ because it is only there persons can meaningfully be (re)presented. Further, ‘cultural’ perspectives greatly influence and shape the metaphors and models of communication. In our recommendations, we suggest that multinational participants’ metaphors about ‘place’ should be used as tools-to-think-with rather than be implemented literally, and thereby used to enrich a feature set for global services such as online dating and blogging tools....

Experience Models: Where Ethnography and Design Meet

RACHEL JONES This paper contributes to the ongoing debate about the role of ethnography in design. Whilst I believe that the contribution of ethnography to design has yet to be fully explored and articulated, I also hold the view that ethnography has a more effective role to play in “informing design” that goes beyond developing design guidelines, and yet involves a very different type of activity to specifying requirements. In this paper, I begin to outline the roles ethnography currently assumes in design. I explore existing ways that ethnographic research is involved in design and identify the need for a clear process. I suggest that developing an experience model would add great value to transitioning from ethnographic research to designing concepts. Though not new, experience models are not widely known nor practised. I believe that as practitioners we need to adopt experience models into our broader practice to make our findings actionable....