Context-Based Research Group Download PDF
PechaKucha Presentation—The Full Epiphany suggests that epiphanies are the real metric for ethnographic success. An epiphany is an out of this world understanding for how humanity works. When you have an epiphany you might simultaneously feel the following: 1) believe you see something so seemingly obvious that you can’t believe you never saw it before, 2) find yourself saying “my head just blew off” or “my mind just exploded” or make that motion where you put your fists up to your head then slowly move them into the air opening them palm first and make that silly explosion sound, and/or 3) leaves you breathless and at peace and thankful for getting just a peek into the ethereal elegance for how life on earth works. The Full Epiphany suggests that the first ethnographies (think Malinowski and Mead) had built in success factors for reaching epiphanies, and that the current level of epiphanies is lower. Our ability to reach an epiphany, however, has not disappeared....
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