ROD FALCON

Contributed Articles

Tutorial: Designing Ethnofutures Research Projects

Instructors: ROD FALCON, (Director, Technology Futures Lab, Institute for the Future), LYN JEFFERY (Director, IFTF Foresight Essentials) & VANESSA MASON (Research Director, Institute for the Future) Learn how to design ethnofutures research projects and expand the time horizons of your work. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. How do you take ethnographic data from today and turn it into futures forecasts, scenarios, personas, and stories about how the world could be different in ten years? How do you define a “futures” research domain, develop an ethnofutures interview process, and scope the right people to interview? And once you have your data, how do you use it to develop an informed, provocative view of the long-term future? Researchers leaders from the Institute for the Future (IFTF), a 50+ year nonprofit futures research group, will unpack the structure of an ethnofutures project, which translates ethnographic...

Tutorial: Calibrating Ethnofutures

J.A. ENGLISH-LUECK San Jose State University ROD FALCON Institute for the Future ANDREW MARLEY San Jose State University Overview This tutorial introduces Ethnofutures to ethnographers who want to integrate forecasting methods and tools into their current professional practices. The goal is to translate ethnographic material into imaginative, but grounded, scenarios of their future users, services, and products. Practitioners, such as designers and business strategists, must imagine futures based on existing signals of change. Those signals can come from the activities of individuals, the organizations in which they work, as well as the larger social events around them. The forces fomenting change can be highly localized, such as a specific municipal policy on gig workers or also be global in scope, pointing to the role of gig work as a facet of contemporary transnational capitalism. Moreover, the future itself is scalable: Organizations toggle between data-rich forecasts that extend less than a year, to more speculative...