RUCHIKA MUCHHALA

Contributed Articles

EPIC2019 Ethnographic Film

The film session at EPIC explores the ways ethnographic practitioners have used moving images to interpret data, share insights, and tell the stories of their work. Filmmakers showcase these forays in visual storytelling by screening examples and discussing the limits and possibilities of the form. Films were selected through anonymous review. Program Introduction, Charley Scull Food for Thought: The Path to Food Security in Newark, RUCHIKA MUCHHALA, Third Kulture Media The Learning Library: Using Ethnographic Film as an Organizational Change Tool by Scaling Human Insights across a National Preschool System, HAL PHILLIPS & MEG KINNEY, Bad Babysitter Clyde in Mulberry, ALLEGRA OXBOROUGH, Aero Creative Agency in the Smart Home of the Future, NICK AGAFONOFF, Real Ethnography Introduction CHARLEY SCULL, Committee Chair and Film Session Curator Considering the theme of agency through the lens of film offers many avenues for exploration, in terms of both the stories that film can feature and the power...

Representation & Representative-ness

EPIC2019 Panel, Providence, Rhode Island Moderator: DONNA LANCLOS, Anodyne Anthropology LLC Panelists: AUTUMN SANDERS FOSTER, Founder, Quire Consulting AMBER HAMPTON GREENE, Experience Research & Service Design, Cityblock Health JORDAN KRAEMER, Research Associate, Implosion Labs, LLC RUCHIKA MUCHHALA, Consultant/Filmmaker, Third Kulture Media Ethnographers take pride in representing people’s voices with fidelity, empathy, and deep contextual understanding. But our work can end up reinforcing a distinction between people who “have experience” that we study for insights and people who “have expertise” to use, shape, and monetize that experience. We’ll tackle a range of core questions: As organizations increasingly value representations of “user” or “customer” experience, what responsibilities come with this role? To what extent are we confronting the ways that the anthropologist on the project gets used to distancing people from their own expertise about their everyday lives? When we present...