RYOKO IMAI Hitachi America MASAHIDE BAN Hitachi America Case Study—Hitachi America's R&D, comprised of five technical laboratories, opened the Center for Social Innovation in January, 2016. When the new office project emerged, the R&D group used the opportunity to reflect on and strengthen collaborative practices, organizational culture, and our customer engagement approach. We conducted an internal ethnographic study to investigate how space was used in our previous office, and based on our findings designed a new office space to facilitate collaboration and innovation for our group....