SANYA ATTARI

Contributed Articles

Eyes on Tomorrow: How Pathfinders Help Facebook See beyond the Horizon to Build Responsible Products

An EPIC2021 Sponsored Panel by Facebook Moderator: JAY HASBROUCK, Facebook Panelists: SANYA ATTARI, Facebook Reality Labs; GENEVIEVE CONLEY GAMBILL, Facebook; JAMIE KIMMEL, Instagram Pathfinders, foresight strategists, and responsible innovation researchers help Facebook understand how cultures and communities evolve so our teams can create products that meet future needs. They think beyond the current moment to provide insight that minimizes potential risk to people, societies, and environments and help build toward promising opportunities. Although these researchers come from different backgrounds, they all share characteristics that are quite familiar to ethnographers: a propensity to think holistically, an appreciation of evolutionary patterns, and the ability to situate insights within large, complex systems across time horizons. Attendees will learn how pathfinders, foresight strategists, and responsible innovation researchers apply these qualities to their work at Facebook, as well as how attendees might apply...

Leveraging Speculative Design to Re-Imagine Product Roadmaps

SANYA ATTARI Facebook Inc. CHARLEY SCULL Facebook Inc. MAHBOOBEH HARANDI Facebook Inc. Businesses often have strategic visions for the future of a product space; however, identifying and building toward preferable futures is a daunting task, especially when designing for complex systems, e.g., Digital advertising platforms that include multiple complex interfaces and internal organizational structures. Moreover, because businesses need to iterate on products quickly, often in a reactive manner, many businesses, and consequently researchers, struggle to go beyond short-term needs to tackle long-term solutions; that is, they mostly react to immediate needs and changes rather than taking a proactive strategic approach towards building a favorable future. Speculative design as a methodology to support proactive strategic thinking helps set a pathway to explore a variety of future states with participants, in our case business owners. It does so by designing immersive and impactful experiments for participants that draws insight...