Tutorial: Spatial Ethnography – A Place-Based Approach to Research
Learn frameworks and techniques to understand how people engage with their physical and material environments and illuminate opportunities for innovation. Instructors: GEMMA JOHN, Founder & Director, Human City / University College London) & SOPHIE GOODMAN, Director of Research, SEC Newgate Overview This video has been edited to protect the privacy of participants in the live tutorial. Understanding how people use and engage with their physical surroundings adds depth and dimension to your ethnographic analysis, enabling you to design better products and services. This tutorial introduces you to new tools and frameworks that not only allow you to record how well a space performs from the perspective of the people who use it, but also provide insight into people’s preferences, habits and social contexts, leading to more impactful solutions for a resilient future. We’ll explore new techniques of participant observation by zooming in on patterns of use, pinch points, line of sight and material language,...
Empowering Communities: Future-Making through Citizen Ethnography
SUMANT BADAMI Habitus/Macquarie University, Department of Anthropology SOPHIE GOODMAN Sophie Goodman Research This paper proposes a way to harness the power and benefits of community-led future change through the process of “citizen ethnography”. Just as “citizen science” has become a potent method for non-scientists to collect and contribute to scientific knowledge and outcomes, citizen ethnography is where non-ethnographers are trained in the tools and techniques of ethnography to research social phenomena to understand, recommend and lead their own change initiatives. Citizen ethnography essentially flips the model of a single or small team of ethnographers and consultants working with a community, to one where groups of community members research their own challenges in order to identify their own needs, preferred futures and mechanisms for change. Importantly, this approach requires a significant ‘stepping away’ of the ethnographer as the research expert and move towards a role of skill-builder, coach and...