Contributed Articles

Ethnography and IoT: Help Shape Relationships between Humans and Machines in 2016

by SUZANNE CURRIE (GE Digital) & CHRIS MASSOT (Claro Partners), EPIC2015 Salon Hosts IoT (the Internet of Things) took center stage at CES last January. Many watchers of the giant Consumer Electronics Show opined the array of new products entering this space (many aimed at mainstream consumers) was the main story from Las Vegas this year. Rewind a few months earlier to EPIC2015 in São Paulo, Brazil, and twenty-five ethnographers are sitting together in a room to consider how IoT fits with human behavior (and how our discipline can forge a better fit). This was EPIC’s Ethnography & IoT Salon, where attendees explored the question: With sensors being placed seemingly everywhere (including our bodies) allowing ‘things’ to ‘talk’ to each other, what sustained benefits do these measures provide? One Salon participant noted that so far, “Billions of dollars are being spent on IoT efforts that don’t make sense.” We think the issues uncovered in São Paulo are core to the growth of the IoT industry sub-field for this...