Crystal Morrow

The Next Billion Creatives

Presentation slide: three photos of people doing flips. Three clips of overlain text: "Aspirational influencers". "Indian flippers." "Best tiktok flips."
Keynote Speaker: PAYAL ARORA, Erasmus University Rotterdam & FemLab Payal Arora is a digital anthropologist, a TEDx speaker, and an author of award-winning books, including ‘The Next Billion Users’ with Harvard Press. Her expertise lies in user experience in the global south, digital inequality, and inclusive design. Forbes named her the “next billion champion” and the “right kind of person to reform tech.” She is a Professor at Erasmus University Rotterdam, and Co-Founder of FemLab, a future of work initiative. Payal’s work explores key issues in designing for, with, and in the Global South. Design has long been dictated by the aesthetic taste, values, needs, concerns, and aspirations of consumers in the West—but the “next billion users” are pioneering creative ways to repurpose design in ways that we are currently failing to capture. Does localization go against universal design principles? Is diversity scalable? How do we do justice in representing the voices of non-users or limited users?...

Defining Social Determinants for Resilient Health

Kurt Ward speaking on stage at EPIC2022
Keynote Speaker: KURT WARD, Philips Healthcare Kurt Ward is a Senior Design Director at Philips Healthcare who is responsible for strategic alliances and collaborations across businesses and partners to stimulate, inspire and explore new value spaces and innovation opportunities. He is based at Philips in the Netherlands and has led global design teams for over twenty years. He was previously the Director of research at Westwood One/CBS networks in New York. Kurt’s work focuses on redefining social determinants for resilient health. To design sustainable and adaptable health systems in the future, how can we reframe our understanding of humanity’s relationship with ourselves and the natural world? Throughout his 22 years at Philips Design, he has constantly honed his skills and developed design thinking across many areas of the company. From Philips’ brand identity to helping to craft its mission and vision. From managing customer event experiences across Europe to the concept development and creative direction...

Creating Companies and Products Conducive to Life

Melissa Gregg presenting on stage at EPIC2022
Keynote Speaker: MELISSA GREGG, Senior Principal Engineer, Intel Melissa Gregg is a senior principal engineer in user experience driving carbon reduction and green software strategy at Intel. With a Ph.D. in gender and cultural studies, she is a widely cited author, theorist, and ethnographer, with over 60 peer-reviewed publications and books. Her research has appeared in Wired, Fast Company, Fortune, The New York Times, The Guardian, BBC, and CBC, and has been translated into Russian, Mandarin, and Korean. Melissa joined Intel in 2013 after a career in academia. She led Intel Labs’ first university investment in the social sciences before building user research to a position of strategic impact in the PC business. In client computing, her research informed a range of initiatives to support a more flexible and agile office, women’s role in the smart home, and increasingly responsive, energy-efficient laptops (Project Athena/ Intel EVO). Her current focus is driving sustainability strategy through software and open-source...

Building Accessible Experiences

Building Accessible Experiences: EPIC2022 Platinum Sponsor Panel by Booking.com
An EPIC2022 Sponsored Panel by Booking.com Moderator: KIRIN KHAN (Booking.com) Panelists: MAYA ALVARADO (Booking.com), ISABELLE RODOT (Booking.com), ULA LEWICKA (Booking.com), ALESSANDRA ESTE (Booking.com), FRANCA VAN DER BORDEN (Booking.com) With more of our daily interactions taking place online, there are both benefits and barriers for people with disabilities. Work from home setups can helpfully remove the need to transport assistive technology on a daily basis. Frustratingly, many still experience barriers on apps and websites that do not meet accessibility standards. Booking.com is on a journey to learn from people with disabilities and how they navigate digital and physical environments, to make it easier for everyone to experience the world. In this session we will provide the background and context on how we see that accessibility and resilience intersect. We will share how researchers at Booking.com are bringing the voice of people with disabilities to product teams to make travel more accessible. Join us to...

Defining Hybrid User Research: Practices for Distributed and Remote-First Environments

Defining Hybrid User Research: Practices for Distributed and Remote-First Environments; Spotify, EPIC2022 Platinum Sponsor Panel
An EPIC2022 Sponsored Panel by Spotify Moderators: AUDREY TSE (Spotify), KARELL MCDONALD (Spotify) Panelists: KARIM HAMDOUN (Spotify), DOMINIKA MAZUR (Spotify), ALEXANDRA MCCARTER (Spotify), SAM WAY (Spotify) Over the past 2.5 years, researchers have had to become more resilient and adaptable in how they conduct research. Now that things are bouncing back, we’re at a crossroads in deciding what the future of user research looks like. In this panel, leading members of Spotify’s product insights community will discuss different perspectives on how researchers have adapted from face-to-face research to remote settings, and the adaptations we intend to keep in a hybrid practice. We will contemplate how this hybrid practice can morph depending on various topics, such as community making and the audio space. We’ll include some interactive components to encourage dialogue, and it will be a discussion you don’t want to miss! Moderators Audrey Tse is a User Researcher at Spotify working on creating a better Messaging...

Reflections on Being a Resilient Researcher

Reflections on Being a Resilient Researcher; Waymo, EPIC2022 Platinum Sponsor Panel
An EPIC2022 Sponsored Panel by Waymo Moderator: JASMINE LOW (Waymo) Panelists: MELISSA CEFKIN (Waymo), BENEDIKT FISCHER (Waymo) What does mobility research look like today? In the highly mediated world we’ve all become used to operating in—spending hours on end in video conference meetings, assessing trends and practices by way of social media analysis—what does it mean to be human-centered researchers and designers in the age of remote work? And how do we, as researchers, reflect on and draw from previous jobs and research that shape us most today? In this session, researchers of the Waymo Insights Team will open their (often remote) coffee break room and reflect on the notion of resilience for their professional and personal selves. We want to pause and reflect together on our role, roots, and challenges as researchers—and invite EPIC attendees to join us. Moderator Jasmine Low is an anthropologist and UX researcher on the Waymo Insights Team, where she works closely with rider communities to understand...