Jennifer Collier Jennings

Career Pathmaking Meetup

EPIC Meetup, December 8, 2022. Career Pathmaking: Mentorship and peer support for challenges and transitions in our career journeys. epicpeople.org/talks

Panelists/Mentors: , Managing Director – UX Research, JP Morgan Chase , Founder & Principal, The J. Michelle Group , Senior UX/DX Researcher, Intel December 8, 2022, 8–9:30am US Pacific Time (5–6:30pm CEST) Free for EPIC Members A new meetup offering mentorship and peer support for our careers as ethnographers, researchers and strategists. The goal of…

EPIC2023—The Big Reveal!

abstract image; swirling magenta background with yellow sphere
 EPIC2023 chairs Marta Cuciurean-Zapan and Evan Hanover announce our next conference location and theme! Watch, read or listen—then get ready for our Call for Participation coming in January 2023...   Hello! We are Marta Cuciurean-Zapan, Director of Research and Insights at IDEO, and Evan Hanover, Director at Conifer Research. We are incredibly excited to invite everyone in the room today and online, EPIC members past, present, and future to… …Chicago, Illinois, for EPIC2023 next October! Chicago has a rich history shaping the theoretical and methodological foundations of American social science. Some of you may have made your way there to study at one of our colleges and universities. Or had foundational work experiences at firms that put social theory and an ethnographic approach at the forefront of their practice and positioning—such as eLab or Doblin, or the place where the two of us first met and collaborated, Conifer Research. Then there is the location of the actual conference, which will...

Designing Research across Language and Culture

An EPIC Talk with JILL KUSHNER BISHOP, Founder & CEO, Multilingual Connections Connecting with global research participants requires more than just pure language knowledge. How do we ask questions in a way that reflects an understanding of their culture? In ways that resonate with them? How do well-intentioned researchers address issues of gender neutrality and…

Favorite EPIC PechaKuchas

carrie yury performing a pechakucha at EPIC2015
In anticipation of our 18th annual conference, and in loving memory of two incredible EPIC people who championed this format—Paul Ratliff and Suzanne Thomas—we're sharing just a few of our favorite PechaKucha presentations. PechaKucha are performances of 20 image-rich slides that show for 20 seconds each—performance poetry with visual punch. They offer a creative and reflective format for sharing unique insights, perspectives, juxtapositions, and provocations about ethnographic work. It was...really hard to choose just a few performances to highlight (and I know I'll hear about what's left out!). So take this as an invitation to explore our video library, get ready for a fabulous new program of PechaKuchas for EPIC2022, and ponder your own PechaKucha submission for EPIC2023! Collateral Revelation PAUL RATLIFF, EPIC2014 Our work of investigating experience is rarely directed at personal transformation. The impact we seek to create is not specific to our participants or intended for them alone, if at all. We don’t go...

An Ethnographic Master: Suzanne L. Thomas

Image of Suzanne L. Thomas

“Practiced masterfully, our analysis can be intense, immersive, rigorous, deeply collaborative, endlessly curious and profoundly social. Ethnographic masters revel in a detail overturned to reveal yet another. The result is the rendering conscious and ultimately visible the logics and patterns of human social life.” —Suzanne L. Thomas, The Martial Ethnographic Arts We were heartbroken to…

Re-imagining Business Models for Greater Social Impact

Re-imagining Business Models for Greater Social Impact, and EPIC Talk with Melea Press, University of Glasgow. epicpeople.org/talks

An EPIC Talk with , Adam Smith Business School, University of Glasgow The world is looking for business to step up—now—and address profound social and environmental issues at local and global scales. The essential connections between current business models and climate change, inequality, and many other significant problems is clear, and demand from customers, employees,…

Techno|theory Deathmatch: “Using Theory in Research” Read-along

Image of game avatars from "Techno|theory Deathmatch"
A new cohort of EPIC members has just embarked on "Using Theory in Research"—a foundational EPIC Course taught by Kate Sieck, PhD (Senior Manager, Machine Assisted Cognition at Toyota Research Institute). We invite you to read along! In the first of six lectures and group seminar sessions, course participants explored what theory is and how it infuses our everyday work practices. Kate also covered the value of sociocultural theory, how it’s different from other approaches, its special value to work in business and organizational environments, and some foundational frameworks of society and culture. Kate recommended the following reading and listening for week one. Yep, that's cyborg-avatar Lucy Suchman with a WALL-E body. You'll also get to see Bruno Latour in Superman trunks. Have fun! You can also participate in the next course cohort. "Techno|theory Deathmatch" by Jay Dautcher, Mike Griffin, Tiffany Romain, Eugene Limb KATE SAYS: Certainly good methodological practices are important. However, our assumptions about people...

Foundations for Ethical Research

EPIC Talk: Foundations for Ethical Research, Nazima Kadir & Sam Harvey, epicpeople.org/talks

An EPIC Talk with and Many business and organizational environments lack a strong understanding of ethics and institutionalized processes for ethical research practice. As a result, navigating ethics and establishing ethical practices can be stressful and challenging, and many researchers encounter organizational constraints and resistance. In this session, Nazima Kadir and Sam Harvey will: provide…

Our ‘New Normal’—The Sensory Landscape

street scene (decorative image)
By shifting from sanitized, frictionless experiences to multisensory, relational landscapes, brands and organizations can help people feel a sense of safety, community, and well-being. by PIERRE LEE and SERENA CHAO, Gemic Sanitization has been a key word during the COVID-19 pandemic. Sanitization not just in terms of cleanliness, but also in terms of the revised interactions people have had with each other and with the environment around them. COVID-19 has created a Sanitized Landscape – supposedly free of germs in the home, cars on the road, and close encounters with other bodies. As parts of the world slowly prepare for a ‘new normal’ post-pandemic, we propose that a fundamental part of this preparing involves looking not through the lens of a Sanitized Landscape, but a Sensory Landscape. This combines traditional senses of smell, taste, touch, sight, and hearing with metaphysical perception – senses beyond the traditional that help people feel a sense of safety, comfort, connectedness, and well-being. This shift...

Facing the Future in Product Development: Prediction and Uncertainty in Decision Making

flower heads with sky in the background
Prediction can create a false sense of certainty – at great cost. Can uncertainty establish a more effective foundation for product development? by HELI RANTAVUO, Spotify Foresight. Tends. Megatrends. Forecasting. Speculative design. Predictive modelling. Impact estimating. These are some of the established methods that researchers and analysts use in trying to understand what the future might look like, and how the organisations we work for and with approach the future. A variety of research and design techniques are available for us to make sense of the future in a structured way. Ethnographers and anthropologists know how to study the present in order to speculate on the future; design teams employ futurecasts and speculative design; futures research employs a wide range of methods that cut across disciplines. With the availability of big data, forecasting and predictive modelling is growing more and more sophisticated. Sometimes I wonder, does the maturity of our methods and frameworks make us feel too confident about...

A Fantastic Everyday Puzzle: Ebony Elizabeth Thomas’ Dark Fantastic Cycle

“Myth-making may be dangerous indeed for those of us who play in the dark… but let’s play anyway.” EBONY ELIZABETH THOMAS
a book review by VERONICA KIM HOTTON As we anticipate EPIC2021—yes, bring on the puns—I had the spectacular task of studying The Dark Fantastic: Race and the Imagination from Harry Potter to the Hunger Games by Ebony Elizabeth Thomas. My goal was to find small ways to spark our EPIC community's curiosity ahead of her EPIC keynote. As a regular audiobook listener, I listened to the voice of Janina Edwards bring Ebony Thomas’ work from the page to my ears, and if you are looking to add an audiobook to your virtual shelf, it’s a fantastic audiobook; you should not hesitate. I also have the paper book and it is a wonder to hold. Because Ebony weaves in autoethnographic storytelling throughout her book, my personal experiences were what first drew me to this work. We both grew up in Michigan. Ebony was in Detroit and I was a white girl in one of the many suburbs spawned by White Flight. We are Generation X with “the holy trinity of our mid-1980s children’s films [being] The Neverending Story, The Dark Crystal, and—my favorite...

Representation and Expertise on the Conference Stage: Lauren Rhodes is Shifting Norms for Panels

We need to rethink who we put forward as experts. Who is not being represented? - Lauren Rhodes, Design Research Strategist, Crown Equipment Corp; Panels Chair, EPIC2021
Welcome to EPISODE FOUR in a series of conversations with some of the makers and speakers of EPIC2021—a global, virtual conference and community promoting ethnography for impact in business, organizations and communities. In this episode, Luc Aractingi talks with Lauren Rhodes, Design Research Strategist at Crown Equipment Corporation and Chair of the EPIC2021 Panels Program. Find out how Lauren is shifting norms about who gets staged as an "expert", and get her pro tips for networking and getting involved. TRANSCRIPT LUC: Hello and welcome to EPIC interviews, a series where we get to know the makers and the host of the conference EPIC2021. Today we are interviewing Lauren Rhodes. Hello, thanks for being here. LAUREN: Thank you for having me. LUC: I was wondering if you could describe your job to a stranger. LAUREN: If I could describe my job to a stranger. My actual title is Design Research Strategist at Crown Equipment Corporation, which is a manufacturing company based in New Bremen, Ohio. We make forklifts. The equipment...

Demonstrating the Impact of Ethnography: Chad Maxwell on ROI and New Kinds of Ethnographic Value

"Case studies are about impact and results that were driven by great ethnographic work." Chad Maxwell, Chief Strategy Officer, KSM & Co-chair, EPIC2021 Case Studies
Welcome to EPISODE TWO in a series of conversations with some of the makers and speakers of EPIC2021—a global, virtual conference and community promoting ethnography for impact in business, organizations and communities. In this episode, Luc Aractingi talks with Chad Maxwell, Chief Strategy Officer at Kelly Scott Madison and co-chair of the EPIC2021 Case Studies Committee. Find out how ethnographers demonstrate the impact of their work, and how ethnography can create new kinds of value in the future. TRANSCRIPT LUC: Hello and welcome to EPIC interviews, a series where we get to know the makers and the host of the conference EPIC. This year our theme is anticipation, and today we'll be interviewing Chad Maxwell, who's Chief Strategy Officer at KSM. Chad, thank you for coming. We're very excited to have you here today. Could you tell us more about your role at EPIC? CHAD: Sure. Thanks for having me. It is great to be here. My role at EPIC is I am one of the chairs for the case studies section of the conference. LUC: Could...

Perspectives on Post-COVID Business from a Quarantine Hotel: Jennifer Fuqua on the Challenge of Change

There are a lot of cultural and historical behaviors that are harder to change...but I believe we're getting to a better place. Jennifer Fuqua, Director of Experience Design North Asia, Ogilvy
Welcome to EPISODE THREE in a series of conversations with some of the makers and speakers of EPIC2021—a global, virtual conference and community promoting ethnography for impact in business, organizations and communities. In this episode, Luc Aractingi talks with Jennifer Fuqua, Director of Experience Design, North Asia, at Ogilvy. Jennifer is one of five panelists presenting the The Future of Business in a Post-COVID Landscape. We look forward to Fuqua's perspectives from Hong Kong, where she has been working with businesses and brands in Asia to help them grow and look into the future. TRANSCRIPT Luc: Hello and welcome to EPIC People, a series in which we'll be interviewing the makers and hosts of the upcoming conference, EPIC2021. This year our theme is Anticipation and we'll be interviewing today Jennifer Fuqua, who is an experienced designer at Oglivy. Jennifer thank you for coming. Jennifer: Thank you. Thanks for having me. Luc: Well, we're very excited to have you in today. To get us started, I was wondering if you...