by JEFF DAVISON, Microsoft
I spent 44 hours with hackers to learn that everything I thought I knew about hacking was wrong. In the process, I learned that events like hackathons represent a similar social hub to those Jan Chipchase identifies in his book Hidden in Plain Sight. These hubs help researchers find their feet quickly in new cultures. As a research community, we can help one another by sharing details of these hubs and some of the reasons we have for choosing them.
Hackathons attract lead users, which makes them useful to people tasked with delivering formative research. If you work in the tech field, they should be on a list of essential events to attend together with Maker Faires and the various gatherings of the ever growing Meet Up culture. They represent a strategic starting point for field inquiry. My own journey went something like this…
Hacking culture has a special place in the hearts of the West’s techno-literati, and carries with it all the cultural relevance and formative...
by STUART HENSHALL & DINA MEHTA – Convo
How can we move from observation to co-creation? Or, from observer to co-conspirator and change agent? This post shares part of a project design that took that journey.
It was Friday in Tokyo. We had been there just six days and this was the second country in thirteen. It was Friday, almost 1:00pm and the Co-creation Workshop with 18 young mums, our clients (8 attending) translators (4) and ourselves (3) was about to begin. We were in a large room. A part had been screened off earlier for “baby care”. The majority of the room was filled with three large stations (large round tables and rolling whiteboards and a large U for 18 people with whiteboard and instructions up the front.
Planning: We’d planned the Co-creation Workshop to follow a series of days immersed in-home. We ran a prototype workshop that morning with the local moderation team and translators. After four hours they remained skeptical and not 100% confident about the instructions. We apparently were about to break...
by SIMON ROBERTS, Stripe Partners and RITA DENNY, Practica Group
What's our worth? What are the rhetorics of value?
This question is never far from the minds of individual practitioners and this diverse community. Value takes many forms and is denominated in many currencies. The worth of these currencies changes in time and space as business environments change, and in response to changes our own practices in and with organizations. So how do and should we talk about ourselves now into the future?
In putting together this Salon, Rita and I were conscious that we were taking on tensions that sit at the heart of the EPIC world. These are tensions and questions that have arisen at every EPIC over the last 10 years. And likely for the next ten years too.
Thirty diverse and brave folks attended the Salon at Fordham. They helped us think about accounting for our value. [With Chatham House rules in effect, people spoke freely!]
1. “Accounting” is retrospective justification!
Attendees contested our muse from the outset:...
by TONY SALVADOR, Intel Corporation
Seems that everyone’s recording everything all the time – so much so, that people and some governments are asserting a “right to forget”. But the act of recording at all in any instance also is, significantly, an act of control: the more recording, the more control such that “recording everything” would, arguably, lead to the total control. And total control would lead to a de facto, if not actual global authoritarian regime. And despite the dystopian nature of this account, this is precisely the direction we are heading.
Therefore, a “right to forget”, while a delightful, human-emotional analogue – and therefore readily relatable and marketable – is merely an insidious illusion, a misdirection, a sleight of thinking. This is because there are no controls sufficient to protect the individual in society if a recording occurs. A right to forget requires the recording entity to take positive action against their own interest. This is untenable in the long run and frankly just...
by DORTE TOLLNER and CORI MOORE
EPIC2014 Workshop: You Can’t Be Serious?! – LEGO® Serious Play® - Serious Solution Crafting for Kids aged 3 to 103.
Well the excitement of last week has taken its toll – or perhaps that’s just the jet lag. Now back in Berlin, I’m reminiscing our epic week, uploading pictures and re-reading scribbled notes – it’ll no doubt take me a lot longer to absorb it all.
I’d like to thank all of those who made it to my LEGO® Serious Play® Workshop on Sunday. I had the pleasure of welcoming ethnographers, anthropologists, designers and researchers from India to Adelaide to exchange ideas in the form of those little colorful bricks we all loved so much as kids.
For those of you who haven’t heard of it before, LEGO® Serious Play® (LSP) is one of our favorite hands-on methodologies, designed to stimulate and empower participants to use haptic thinking for inspirational problem solving.
Developed as an in-house strategy tool in the nineties, LSP builds upon an inclusive and participatory...
by ELIZABETH BROIDY and KEN ERICKSON
An EPIC 2014 Workshop: Studying In and Studying Out: Linking Organizational and Consumer Ethnography
The big idea here is this. Most anthropologists are working either in the organizational space or in the consumer space and no one is looking at the interface between these two cultural domains.
Sharing what we have learned after years of practice in organizations and for consumer product and services companies, Erickson and Briody engaged workshop participants in sharing tips for bringing an understanding of organizations into so-called consumer research, and vice-versa.
We told some stories, some tales of the field that pointed to difficulties within organizations that inhibited their ability to respond to consumer needs or to bridge the internal silos that limit the effectiveness of organizations in doing their work.
The fun part was finding how much the participants shared. We found a range of tips and tricks for learning about the organization--internal clients if you work “inside”...
by KATHY BAXTER, Google
EPIC2014 Workshop by Anna Avrekh, Kathy Baxter, & Bob Evans
At the EPIC 2013 Keynote, Tricia Wang observed that, if you are not working with “Big Data,” the implication is that your data are “small.” Although the number of data points or participants may not be in the millions or ever thousands, the data we gather is actually far richer. As our community knows, web analytics or logs can tell us WHAT people are doing but never WHY. We may attempt to infer it based on what we see but unless we ask our users why they are doing something that we have recorded (with or without their knowledge), we can never know for sure.
Later in the conference, I hosted a Salon on “Big Data” with discussants Jens Riegelsberger (Google) and Todd Cherkasky (SapientNitro). The interest in the salon far exceeded the space available. One key theme that emerged was a desire to learn how to incorporate “Big Data” into their work. Few of the participants had the means to pull logs and do deep statistical analysis...
JAY DAUTCHER and MIKE GRIFFIN
Our team unites qualitative researchers, designers, and prototyping engineers to investigate workplace technologies using a four-step process: ethnography, analysis, intervention, measurement. Projects develop in relation to the needs of internal corporate units identified as project stakeholders. An experiment with a more ethnography-centered research approach, conducted without a specific internal sponsor, led us to develop findings we believed could benefit many groups in our organization—designers, product teams, salespeople, corporate strategists—but presented us with some unfamiliar challenges. First, we needed new storytelling and social media tools to disseminate our message. Second, we needed a way to find out who, in our organization of 75,000 globally distributed employees, might value our findings. In response, we initiated an internal project investigating and mapping out social networks of knowledge exchange and strategic influence in our company. We foresee using this strategy map to...
This paper presents what it means for the low income, non user segment to have ‘technological voices’ and in turn ‘be heard’ socially and economically. It argues that the ICT liberates low income people to explore ways in which technology might help to support their livelihood. We draw on recent ethnographic research conducted in Bangladesh on the low income, non user segment. Some of the questions this paper seeks to answer are as follows: What constraints do people have when using communication access technology? How do they modify communication access technology to better suit their lifestyle and livelihood? As the provider of service, how can we be constantly aware of the need to modify features and make the necessary modifications?...
How everyone stands to benefit from a better understanding and use of patients’ perspectives and experiences of life with type 2 diabetes when designing and implementing treatment interventions. MIKKEL BROK-KRISTENSEN
The current approach to diabetes management is flawed. Providers’ use of the concepts of self-management and compliance disguises a system in which the perceptions and everyday life of the individual patient is discredited and disregarded. The result is the loss of both patients’ life quality and the wasting of billions of reimbursers’ dollars. This paper proposes a new direction in which providers move to change practice and acknowledge the equal importance of patients’ non-biomedical perception of diabetes in regards to cause, etiology and treatment initiatives. The paper argues that this change can potentially lead to a great improvement in the life expectancy and life quality of people with diabetes. It presents the outline of a practical model intended to assist providers in taking the first steps towards...
SUZANNE L. THOMAS and XUEMING LANG
Critical corporate ethnography does not stop at the field or our reports but extends into our day-to-day work in the office. Using the example of internal research conducted for next generation internet Café (iCafe) product development in the PRC, we will argue that corporate ethnographers must go beyond self-reflexive fieldwork to tackle the organizational and cultural politics of our domain expertise. In this latter context, we become conflated with “the field” and, indeed, our corporate value is equated with the veracity of our field representations. The situation becomes eminently more complex in MNCs where in-depth ethnographic research is analyzed and acted on in multi-national teams and where internal cultural differences and professional disagreements parade as divergent corporate interests....
DAWN NAFUS, ROGERIO DE PAULA and KEN ANDERSON
This paper explores notions of ‘voice’ as it relates to Web 2.0. We begin by tracing the social meanings of Web 2.0 technologies Brazil. There the notions of ‘voice’ as conceived of in the American media are absent, yet significant collective action took place online through a kind of speaking out. Next the paper describes the conflation of voice with a notion of social networks to explain how the American media misread the Brazilian action. This is achieved by an incredible plasticity and abstraction of the ‘Web 2.0’ construct, which flattens otherwise qualitatively meaningful distinctions. This puts us on some ground to raise the issue of how abstractions might become relationships. This, we argue, is evidenced both in terms of how Brazilians might interpret online relationships, and how Web 2.0 hype betrays a politics of abstraction at work in the wider economy....