Lisa Kleinman is Head of Design at Make.com in Germany and Co-chair of the EPIC2022 Case Studies Committee.
Tell us about yourself in one sentence.
I'm always seeking to be out of my comfort zone.
Why did you say ‘yes’ to being on an EPIC committee?
Interacting with the other committee members exposes me to new ways to talk about research and the craft that I wouldn't be able to learn just by reading an article. And, of course, being directly part of shepherding the EPIC submissions levels up my own critical thinking skills; plus, there's a lasting bond that's created with the authors that goes beyond the conference.
When you think about the best proposals you read, what really made them stand out?
A great EPIC submission will be re-purposed and become a part of how others instantiate their practice. For me, it's a combination of two main factors, and mainly this applies to case studies: specific & clear details about the method (especially as it relates to engaging stakeholders) and showcasing the insights in a framework...
