Debashis Chaudhuri

Debashis Chaudhuri
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Ethnographic navigator of product design, strategy, marketing and usability landscapes

Independent Consultant/Freelancer

Insights into Product Design, Marketing and Usability

Capabilities: Ethnography; Focus groups; IDIs, dyads and triads; Story-boarding; Journaling (online and offline); Scenarios; Personas; Journey mapping; Data visualization; Participatory design; Design workshops; ZMET; Concept testing; Ad-testing; Mind mapping; Usability testing (in person and remote); Card sorting; Heuristic evaluations; Think-aloud protocols; Cognitive walkthroughs; A/B testing; Surveys; Project management

Consumer Research